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Using the Internet in Career Education
Author: Judith O. Wagner
If job seekers or career counselors choose not to participate in using the Internet as a key tool in career development, they may be cheating themselves and their clients. (Henshaw 1997, p. 4)
The World Wide Web has a plethora of information that counselors and teachers can use about career planning, individual jobs, and searching for a job. This Brief includes information on identifying, evaluating, selecting, and using the Internet in the career education classroom.
Search engines and publications will lead you to myriad sources of information on career education. Once sites have been identified, they can be bookmarked for future reference. Because websites often disappear or change their address, it is important to search the World Wide Web at intervals to make sure your information is current.
Search engines and Web indexes offer a variety of features. Indexes such as Yahoo! <www.yahoo.com/> and Magellan <www.mckinley.com> are organized and evaluated and are like familiar library tools. Engines such as AltaVista <altavista.digital.com/> and HotBot <www.hotbot.com/> search words or phrases; some have advanced features that allow for more precise retrieval of information. It is important to consult the "help" section of any search tool to learn about idiosyncracies and defaults (Information Management 1998).
The ERIC Clearinghouse on Adult, Career, and Vocational Education <ericacve.org/> has developed several publications that include information about websites, such as Information Management (1998) and Wagner (1999). Listservs such as VOCNET (email@example.com) have subscribers who are always willing to share their experiences and expertise and a request will bring a wealth of information.
The criteria for evaluating websites are much the same as evaluating any instructional resource (Sowards 1997; Symonds 1998; Wilkinson, Bennett, and Oliver 1997):
Websites that relate to career education and the job search abound on the Internet. The time has come when the Web is an essential tool for those looking for any type of job. Although no one website includes all the elements of a job search, there are several, known as the "big board," that can give beginners a start. These sites include the following (Wagner 1999):
Americas Job Bank <www.ajb.dni.us/>. Announces thousands of job openings, links to state search engines, and connects job seekers to employer-maintained job listings.
CareerMosaic <www.careermosaic.com/>. Has information on available jobs, employers, resume writing, job fairs, a career resource center, the college connection, and an international gateway.
CareerPath <careerpath.com>. Combines help-wanted listings from 63 newspapers throughout the country.
E-Spans Job Options <www.joboptions.com/esp/plsql/espan_enter.espan_home>. Provides the capability to search for a job, post a resume, search for employer information, and subscribe to a job alert service.
The Monster Board <www.monster.com/> (formerly Online Career Center). Provides resources to manage careers, track job searches, store resumes and cover letters, and connect to a global careers community.
A Web search will lead you to hundreds of sites that cover all aspects of career development. In addition to those mentioned, there are websites related to employment agencies, job fairs, job matching services, newspapers, resume services, employment magazines and newsletters, and international employment (Wagner 1999). Career counselors can use these resources to advise their clients (Henshaw 1997).
Using the Internet
The Internet can be used in career education in a number of ways (Offer and Watts 1997):
In preparing this Brief, a message was sent to VOCNET, a vocational education listserv, asking how people were using the Internet in career education. Responses included--
Learning job search strategies ranks high with student so it is important that they keep up to date with the latest in job search technology. A business education or communications course is a good place to discuss preparing a scannable resume, preparing an online resume, using the Internet in employment communication, and conducting mock interviews (Andrews and Dyrud 1997).
Academic and professional programs as well as career services offices at many colleges and universities have developed websites that address the needs of clients who are just beginning their career development process. Organizations maintain listservs that include pertinent information about career and professional development issues. The advantage of listservs is that responses come from a widely divergent group of people (Stevens and Lundberg 1998).
The University of Pennsylvania Career Services website <www.upenn.edu/CPPS/> includes information about career development activities as well as about employers and occupations. Professional association websites include links to a variety of career information that is relevant to counselors, students, and others seeking career information. Relevant sites include the National Association of Colleges and Employers/JobWeb <www.jobweb.org> and the National Occupational Information Coordinating Committee <www.noicc.gov>. Career counselors should be aware of the emerging technologies related to career planning and development and begin to use them with their clients. Counselors can help develop or improve Internet-based systems by working with an organization to develop career intervention services; collecting data related to career applications of the Internet; hosting a listserv or chat room; or becoming a critic/reviewer of Internet-based applications (Carson and Cartwright 1997).
ReferenceAndrews, Deborah, and Dyrud, Marilyn A., eds. "An Update on Teaching the Employment Search." Business Communication Quarterly 60, no. 1 (March 1997): 155-170. (EJ 553 626)
Carson, Andrew D., and Cartwright, Glenn F. "Fifth Generation Computer-Assisted Career Guidance Systems." Career Planning and Adult Development Journal 13, no. 1 (Spring 1997): 19-40. (EJ 548 476)
Henshaw, Jon. The Internet: A Necessary Resource for Career Development. Hermosa Beach, CA: American Association for Career Education, 1997. (ED 413 435)
Information Management: Critical Skill for the Information Age. Practitioner File. Columbus: ERIC Clearinghouse on Adult, Career, and Vocational Education, Center on Education and Training for Employment, the Ohio State University: 1998. <ericacve.org/pfile.asp>
Offer, Marcus, and Watts, Tony. The Internet and Careers Work. NICEC Briefing. Cambridge, England: National Institute for Careers Education and Counselling, 1997. (ED 414 451)
Sowards, Steven W. "Save the Time of the Surfer: Evaluating Web Sites for Users." Library Hi Tech 15, no. 3-4 (1997): 155-158. (EJ 557 244)
Stevens, Darryl T., and Lundberg, David J. "The Emergence of the Internet: Enhancing Career Counseling Education and Services." Journal of Career Development 24, no. 3 (Spring 1998): 195-208. (EJ 557 790)
Symonds, Ann K. "Sizing Up Sites: How to Judge What You Find on the Web. The Smart Web Primer Part 2." School Library Journal 43, no. 4 (April 1997): 22-25. (EJ 543 163)
Wagner, Judith O. Career Planning on the Internet. Trends and Issues Alert No. 3. Columbus: ERIC Clearinghouse on Adult, Career, and Vocational Education, Center on Education and Training for Employment, the Ohio State University, 1999. <ericacve.org/docs/tia00068.htm>
Wilkinson, Gene L.; Bennett, Lisa T.; and Oliver, Kevin M. "Evaluation Criteria and Indicators of Quality for Internet Resources." Educational Technology 37, no. 3 (May-June 1997): 52-58. (EJ 544 841)
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